Ideas and creative technology solutions to problems both green, envrionmental and otherwise. All my own, some more viable than others, best viewed with out great seriousness.

Thursday, February 09, 2006

Headless Book company.

I've been reading about the use of 'the wisdom of crowds'. Apprently if you get a lot of people to view the weight of a animal at an agricultural show the average of the whole crowd is more accurate than any individual guess.

Another way of doing this is to establish a 'futures' market in that prediction. For example one has been done on the outcome of elections and who wins what at the Hollywood Oscars - which is more accurate apparently than doing a pole.

I like the notion that a flock/crowd can be collectively smart.

I've been wondering what would happen if a large company used its collective intelligence to figure out what the best next product to produce was.

I imagine something like an intranet web application. It would display several alternative products. A bonus ( money ) would be then used to trade on what the company would invest in next.

For example imagine a large publishing company or a small one with a number of 'external content consultants'. They have twenty or so books they want to decided how much effort to put effort (marketing and preordering so on) into. They set up a collective market (via internal intranet) and then on the basis of the results assign efforts/budgets accordingly.


It makes sense if you have read 'the wisdom of crowds'.

I like the idea that eventually the company is run collectivity ( but no one in the company knows it). The company executives are just dead meat.

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