On the Bus in L.A.

On the Bus in L.A.. Total Experience: Total Experience examines and comments on the emerging practice of experience design: the systematic product of experiences to alter individuals' and groups' perceptions, cognition, understanding, and action.

While I was working at GRTA(GA) I was told the latest metro buses ( second hand) cost about $750,000 = I was quite amazed. I calculated that for the same cost you could by more seats in stretched limousines.

We where looking for ways to encourage more public transit use in Atlanta and I playfully suggested that while no one it Atlanta would willingly get the bus ( if they could afford it ) everyone would be willing to take ( and share ) the limousines to work:-)

I also promoted access to the internet with a wireless Internet internally on the longer distance commute busses as a way of expanding the usage out to a larger community.

While financially you get more for you money (capital/pollution and running costs ) in stretched limousines, the big counter cost was in driver time. One thing GRTA did do was implement a minibus share system. A group of people could get a minibus and share the driving ( eliminating the driver cost). I still think it would have done better with shared limousines.